Dear and near – one of the suggested approaches to climate communication by Jessica Cederberg Wodmar is an effective way to make people listen to essential topics such as climate change and to accept proposed actions. The use of this approach in the reaching of the PentaHelix project objectives will be useful and supportive. PentaHelix partners and pilot municipalities representatives from 5 countries gathered together during two fruitful working days, on the 27th and 28th of November, in Refsnes Gods hotel in Moss – a beautiful Norwegian city, surrounded by coastal fjords.
Keys to effective climate communication, knowledge of climate psychology and understanding how different target groups react to different climate arguments – insight into these topics, supported with interesting cases, was presented to the trainees and discussed by Finn-Erik Blakstad, Mona Nilsen, Jessica Cedrberg Wodmar, Liv Eva Wiedswang, Cecile Kildahl and Christian A.Klocner. Around 60 different stakeholders (representatives of municipalities, universities, NGOs and companies) from 6 countries gathered inspiration and knowledge from the given advices and presented cases, which will be useful for communication within the local task forces.
The Climate Communication training ended with a bus trip to Fredrikstad municipality. During the trip, many interesting sites were seen, among others a wooden school, the largest electric car charging station and a biorefinery. Fredrikstad municipality is home to numerous industries, and some of them are the most remarkable examples of circular economy implementation- Frevar, a plant for wastewater treatment, water production, energy and waste management and Kronos Titan, a titanium dioxide production company.
The trainees had the opportunity to hear the stories of the Norwegian centre for circular economy, established and lead by industrial companies, about their projects as well as their climate and environment friendly working principles (e.g. energy recovery from bio-waste, discharging of lithium-ion batteries, separation and reuse of insulation plastics from used electric cables, etc.).
The PentaHelix project’s Pilot Advisory Board meeting and the 2nd Project meeting took place the next day. The pilot municipalities representatives presented their municipalities, previous experiences with SEAP and SECAP development, as well as the expectations from the participation in the project. Each project pilot country (Croatia, Spain, Belgium, Norway and Latvia) was represented by at least one pilot municipality representative. In total there are 27 pilot municipalities planning to develop 22 SECAPs within the PentaHelix project.
During the second Project meeting, members of Consortium discussed the progress of ongoing and carried out activities according to the project time schedule and discussed activities to be done in the upcoming year. The next PentaHelix Project and Pilot Advisory Board meeting will be organized in Belgium, in the middle of June 2019.